Project Overview:

The objective of this project was to establish an in-house SMTP Email sending service for the Guncoyote organization, thereby enabling self-managed email marketing and significant cost reduction on email communications.

Setup of SMTP Server: I configured a dedicated SMTP server on the existing infrastructure. This required a server with root access and an IP capable of obtaining a reverse DNS. I used postfix for the SMTP daemon.

Cost Efficiency: By moving email services in-house, we eliminated per-email charges associated with SaaS email marketing platforms, leading to substantial overhead reduction.

Data Privacy and Security: Enhance data security by managing customer data internally, reducing reliance on third-party services.

Infrastructure Assessment: Verify server capabilities and IP configurations.

Software Installation: Install Listmonk on the designated server.

Consultancy and Support: Provide detailed guidance on all technical aspects, from server setup to software configuration.

Testing: Conduct thorough testing of the email delivery system to ensure functionality and compliance with email standards.

Documentation and Training: Deliver documentation and training sessions to ensure the team can manage and utilize the new system effectively.

A fully operational in-house SMTP email service.

Installed and configured Listmonk software.

Documentation on setup, maintenance, and usage.

Training for internal staff on managing the email service.

Estimated duration: 3-5 weeks, depending on the existing infrastructure and learning curve during training.

This project transitioned the email marketing from a cloud-based, potentially costly model to a more controlled, cost-effective internal solution.