Title:
How Peter Shackman Turned ADHD into an Asset for Success
Summary:
Could ADHD be a hindrance to your success as an entrepreneur?
Are you worried that your ADHD will make it difficult for you to gain a loyal following?
ADHD is similar to having a brain that works at high speed. If you do not set rules and procedures, you may find yourself in trouble. However, when you know how to use it to the best of your ability, it can give you more than you ever expected.
Peter Shackman is regarded as one of the top experts in terms of building communities of loyal customers. He is also recognized worldwide for his strategies in customer service, social media, PR, marketing, and advertising. He’s also a leader in understanding ADHD and the growing field of neurodiversity.
Join Peter and me for this incredible conversation about how a good customer service strategy can help build a brand that has loyal followers. We also take a closer look at how the ADHD brain can improve business growth and fuel creativity.
What you will learn in this episode:
Find out how happy customers can build your brand's reputation
Understand how transparency can help your customer base return to your business
Identify the positive aspects of having ADHD
"People who are loyal to your brand will go around and share how great you are. They will tell the world how great they were treated.” - Peter Shackman
Valuable Free Resources:
How to get hours of your life back: https://www.shankman.com/
Topics Covered:
02:26 - Peter’s view of ADHD as a gift
03:56 - The way to build an army of zombie loyalists, as Peter calls it
07: 28 - How does Shankmind operate
07: 49 - What people can learn from being a part of Shankmind
18:54 - How Peter thought skydiving would help him promote his PR firm, Geek Factory
24:36 - Peter's tips on what to post on social media
26:42 - How social media has changed
27:46 - One thing that has not changed in building an audience
29:03 - What is great customer service?
32:25 - Peter’s career advice for those who are just starting out
34:33 - Neurodiversity as a key component of your business strategy
Key Takeaways:
“As business owners, as entrepreneurs, as people working with customers, we need to stop chasing the likes and start doing more likable things.” - Peter Shackman
“My mantra is more along the lines of just be kind. Be kind to everything that lives.” - Peter Shackman
“When you give up a lot of the thoughts and thought processes that have become ingrained in your brain, the fewer choices you have to make about mundane stuff, the more you can focus on doing things that matter and creating things and being present.” - Peter Shackman
“You don't need to be awesome. You just need to be a little bit better.” - Peter Shackman
“Nothing that is allegedly funny at two in the morning is actually funny at 9:00 am the next day.” - Peter Shackman
Ways to connect with Aliza Licht:
Facebook page: https://www.facebook.com/alizalichtauthor/
Twitter: https://twitter.com/AlizaLicht
Instagram: https://www.instagram.com/alizalichtxo/
Website: https://alizalicht.com/
Ways to connect with Peter Shackman:
Facebook page: https://www.facebook.com/PeterShankman
Twitter: https://twitter.com/petershankman
Instagram: https://www.instagram.com/petershankman/
Website: https://www.shankman.com/