ATL Post Purchase Sequence

Juliette Cabrera

Email Marketer
Copywriter
Email Development
Google Drive
Shopify
Atlanta Canvas and Print

Table of Contents

Email 1: T-Order confirmation + thank you

Subject Line: # _ Confirmed
Email Copy:
We’re on it!
Your order has been confirmed and I’m getting ready to start on it!
It’s my priority to deliver high-quality, stunning prints—and my hope is that your experience with us will exceed your expectations.
I’ll keep you posted as your order moves through the process.
In the meantime, if you have any questions, send me an email at robert@atlcanvas.com I’m here to help!
[view order]
[order summary]
Starting your print,
Robert

Email 2: N-How to hang a canvas

Subject Line: Hanging tips for your new print.
Preview Text: Get your space ready for what’s coming!
Email Copy:
Hello [Firstname],
Your new print is almost ready! As I finish preparing your order, I wanted to share some helpful tips to make hanging your incoming artwork a breeze.
Pick the perfect spot
Choose a location that allows your artwork to be the focal point of the room. Let it hang freely without being blocked by furniture or other decor.
Hang at the right height
Hang your canvas so that the center of the artwork is at eye level – usually this is around 57 to 60 inches from the floor. 
If you’re hanging it above furniture, leave about 6 to 8 inches of space between the canvas and the furniture for a balanced look.
Use the right tools
Make sure to use sturdy wall hooks, brackets, or screws to secure your canvas. For larger or heavier prints, consider using wall anchors to ensure the canvas stays securely in place.
Avoid direct sunlight
To keep your artwork looking fresh and vibrant, avoid hanging it in direct sunlight, which can cause fading over time.
Use measuring tape and a level
For a professional look, always use measuring tape and a level to ensure your canvas is perfectly positioned and straight on the wall.
There you have it! The final step is to hang the canvas print and enjoy.
Need more help? Reply to this email with any of your questions.
Stay tuned for updates on your order,
Robert

Email 3: T-Shipment update + care tips

Subject Line: Shipment order #_ on the way
Email Copy:
Your artwork is on the way! It’s time to get excited! Your new print has shipped and will arrive soon. Wondering how to care for your print? Find out how below!
Track your shipment to see the delivery status. [track my order]
Necessary care tips for your archival ink print:
1. Avoid direct sunlight: sunlight can cause fading over time, so it’s best to display your print in a spot that doesn’t get direct sunlight.
2. Keep away from moisture: Humidity and moisture can damage your print, so try to keep it in a dry environment.
3. Clean gently with a microfiber towel: To remove dust, use a soft microfiber towel and clean your print gently. Avoid using any harsh cleaners.
4. Avoid stacking: Don’t stack anything on top of your print to prevent warping or damage.

Email 4: T-Delivery on the way + UGC

Subject Line: shipment order # _ out for delivery
Email Copy:
Your print is almost there!
Your print is almost at your doorstep.
While you wait for your delivery, check out how others are styling their spaces with ATL Canvas and Print robert@atlcanvas.com
Are you as excited as I am?
[estimated delivery date]
[track]
[items in shipment]

Email 5: T-Delivery confirmation + tease for 20%

Subject Line: shipment order # _ has been delivered
Email Copy:
Your print has arrived!
Take a look outside, your prints have arrived!
Unpack your print carefully and make sure to keep an eye out for something special in our next email!
Haven’t received your order? Let me know by emailing me at robert@atlcanvas.com and I'll be happy to help!
[view your order]

Email 6: N-Social media post push + 20% off

Subject Line: Your prints have arrived, now what?
Preview Text: Share a picture of your print, and we’ve got a thank-you gift waiting for you!
Email Copy:
Great news! Your prints have arrived, and my sincere hope is that you love them as much as I do!
I’d love for you to share your new artwork with the world– and as a thank-you for helping spread the word and supporting ATL Canvas and Print, I’ve got a 20% discount fired up and ready to go, just for you on your next order.
Here’s how it works:
1. Take a picture of your new print in its new home.
2. Post it on Instagram using the hashtag #atlcanvas so we can celebrate with you!
3. Reply to this email with a screenshot of your post, and I’ll send you a 20% off coupon for your next order.
It’s my small way of saying thanks for helping spread the love for ATL Canvas and Print.
- Robert

Email 7: Request review

Subject Line: [First name], how are your prints doing?
Preview Text: I’m all ears–let me know your thoughts!
Email Copy:
Hi [First name],
By now, you’ve had some time to admire your print, see it in action, and maybe even notice people stopping to stare!
It would help me out tremendously if you could share your thoughts and experience with ATL Canvas and Print.
My top priority is to make sure your next experience is absolutely top-notch. 
[Leave a review]
Need some help to get your started? Here are a few questions to get the creative juices flowing:
1. Why did you buy these prints, and did they match your expectations?
2. Is there anything you wish you’d known before you bought these prints?
3. How did you feel after you received your prints?
[Leave a review]
Happy you’re part of the ATL Canvas and Print community,
Robert

*Email 8: Request review

Subject Line: Did ATL Canvas and Print measure up?
Preview Text: Let us know with a quick review!
Email Copy:
Hello [First name],
We’d love to hear your thoughts on your experience with ATL Canvas and Print and your prints.
Your feedback helps me make sure that your next experience with us is even better!
[Leave a review]
Need some help with what to write? Use these questions for inspiration:
1. Why did you buy these prints, and did they match your expectations?
2. Is there anything you wish you’d known before you bought these prints?
3. How did you feel after you received your prints?
[Leave a review]
Looking forward to hearing from you,
Robert

*Email 9: Request review

Subject Line: We’d love to hear from you, [First name].
Preview Text: Your feedback makes a big difference!
Email Copy:
Hey [First name],
Just checking in on you and prints?
How’d we do? Your experience is important to me, and I want to make sure that you receive a top-notch experience every time.
Your feedback really helps to ensure that. [Leave a review]
Need some help with what to write? Use these questions for inspiration:
1. Why did you buy these prints, and did they match your expectations?
2. Is there anything you wish you’d known before you bought these prints?
3. How did you feel after you received your prints?
[Leave a review]
Excite to continue serving you high-quality prints,
Robert
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