ATL Abandoned Cart Sequence
Juliette Cabrera
Email Marketer
Copywriter
Email Development
Google Drive
Shopify
Atlanta Canvas and Print
Table of Contents
Email 1: Reminder of cart
Subject Line: Everything ok with your transaction?
Preview Text: Your creative project is just one click away.
Email Copy:
[First name], I noticed you were checking out some of our products but didn’t get a chance to complete your order.
I totally get it.
Maybe you got distracted?
The good news is your items are still waiting for you in your cart! I’d hate for you to miss out on bringing your creative vision to life!
Bonus: if you order now, it can be shipped out to you in as little as 2 days!
Just click the button below and you’ll pick up right where you left off.
[Show me my prints]
Or maybe there’s something bugging you? Just reply to this email and I'll lend you a hand!
Firing up the printer,
Robert
Email 2: Offer assistance
Subject Line: Need a hand?
Preview Text: I’m here to help!
Email Copy:
Still thinking about those items in your cart, [First name]?
I would be too, they’re great!
But sometimes we just need that little extra nudge to make a decision. So, let me help you.
If there’s something holding you back – like questions about our products, shipping costs, or anything else – just let me know by replying to this email.
I’m here to help you,
Robert
P.S. Of course, if you’re ready now, your cart is right where you left it!
[Finish the process]
Email 3: 10% off
Subject Line: Something from me to you.
Preview Text: Get 10% off to complete your order today.
Email Copy:
[First name], let’s complete your order!
Just enter the code [CODE] at checkout, and your discount will be applied automatically.
But be sure to use it soon, this coupon expires in 48 hours.
Here’s a reminder of your items:
[products in cart]
[COMPLETE MY ORDER NOW]
Waiting for your order to come through,
Robert
Email 4: Social proof
Subject Line: Why your cart is worth it.
Preview Text: See what others are saying about it!
Email Copy:
Hi [First name],
Still on the fence?
Maybe Renee can help you out.
“Bob went above and beyond to give excellent service and a beautiful quality color print with a quick turnaround time. I'd highly recommend his business!!”
Or Joyce.
“I purchased a canvas and I was very impressed. I couldn’t have gone to a better place. Quality at its best! Will be purchasing again!”
They know that with me you’ll get:
Top-notch quality prints that showcase every detail of your images.
Fast turnaround times, so your artwork arrives quickly, anywhere in the US (max shipping size is 24x36).
Exceptional service, because one of the things I’ve always strived for is to exceed expectations.
And you can know it too, when you complete your order.
Here’s a reminder of your cart and don't forget to use the [CODE] at checkout for 10% off:
[products in cart]
[Get my quality prints]
Robert
Email 5: Final reminder of 10% off
Subject Line: [First name], I’ve got good news and bad news.
Preview Text: Good news, your cart is still here! Bad news, not for long.
Email Copy:
Hi [First name],
Just popping in with a quick update.
Good news: Your items are still waiting for you in your cart, just like you left them.
Bad news: Your cart expires at midnight — so now’s the perfect time to finish up!
More good news: Your order is just a few clicks away.
Here’s a quick reminder of what’s in your cart:
[product in cart]
[COMPLETE MY ORDER]
Excited to get your prints to you,
Robert
