Streamlining the User Experience of a Logistics Website

Rebecca Adisa

UX Designer
Product Strategist
UI Designer
Confluence
Figma
Jira

Overview

Apex Logistics is a logistics company based in Nigeria that aims to revolutionize and simplify the transportation of goods locally and internationally. This solution arises from the need to create a tailored solution to the challenges users face in the process of shipping goods.

🧑 About Client

Apex Logistics is a logistics haulage system that allows customers to send packages internationally from Nigeria.
The main purpose of Apex Logistics is to provide a customer-centric system that provides safe, quick, and quality delivery of packages from sender to recipient through our partner network.

📍 Challenges

The challenge businesses face in an evolving landscape is the need to rely on an efficient and reliable global logistics company. Many businesses encounter problems carrying out diverse supply chain demands, which leads to bottlenecks, delays, and increased operational costs.

🎯 Goals

Apex Logistics's major goal is to revolutionize the logistics landscape by creating a reliable, efficient platform for seamless global shipping. They aim to help businesses overcome logistics challenges, reduce operational complexities, and optimize their supply chain. Their goal is to be a "go-to" logistics partner that propels businesses toward sustainable growth.

⏳ Solution

The website offers a comprehensive solution to the challenges businesses face in the logistics landscape. Apex Logistics ensures secure packaging, efficient transportation, and real-time tracking, offering businesses unparalleled visibility and control over their shipments.
Apex Logistics image preview
Apex Logistics image preview

🚀 The Approach

After the initial discovery call with the client( to understand their goals and visions for this product), I conducted user research to understand users' pain points and also the competitive landscape.

🕔 Features Prioritization

After the brainstorming sessions, I came up with modules and features for the website
Shipment: This module will allow users to create and track shipments. They can also successfully request quotes.
Authentication: The screens under the authentication module include the sign-up and login page and the forgot password screens.
Profile Management: The profile management module allows users to view and edit their profile details, and users can also deactivate their accounts.
Payment: The payment gateway used for this platform is Paystack. Users get confirmation emails and invoices after paying for a shipment.
Website: Other screens I worked on including the homepage, about us, Apex Logistics partner screen, and support.

📌 Conclusion

Working on this project illuminates the remarkable journey of transformative logistic excellence. Apex Logistics has proven itself to be more than a service provider—a strategic partner in the success of a business.
Competitive insights: gained a deeper understanding of the challenges and dynamics within the logistics industry.
Global Perspective: I learned and gained insights into the complexities and opportunities associated with global logistics and how the website can serve as a bridge for businesses expanding internationally.
Visual storytelling: utilized visuals and graphics to tell a cohesive and engaging story, enhancing the overall appeal and effectiveness of the website.
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