Art direction and design of the cosmetic brand identity

Creating an idea and visual embodiment for a brand of natural cosmetics: name, logo design, identity and positioning.

Sincère [fr.] — (honest, genuine) is a skincare brand that draws inspiration from the beauty and wonders of the natural world. By embracing the power of nature, we aim to inspire a deeper connection with the world around us and encourage a more conscious approach to beauty.

The logo design and identity were inspired by the elegance and sophistication of Paris, where the history of this brand began. And we would like to bring a little more aesthetics, tranquility and self-love into the routine of a person living in a big city.