Fudtraka — Turning a food-tech idea into an investor-ready MVP

About: Transformed a founding team's vision into a validated, investor-ready product through rapid prototyping and user-centred design. Led the end-to-end design process from concept to clickable MVP for a restaurant discovery platform targeting food enthusiasts seeking authentic local experiences.

Role: Lead Product Designer | Timeline: 3 months (2025)

Team Alignment: Reduced decision-making cycles by ~30% through structured design workshops and clear visual communication

Development Efficiency: Streamlined handoff reduced projected dev time by ~25% via a comprehensive design system and detailed specifications

User Validation: Achieved 90/100 usability score in pilot testing with 15+ target users

Business Success: MVP secured a seed funding round and validated the core value proposition

User Research: 12+ interviews, competitive analysis, persona development

Information Architecture: User flows and wireframes for core discovery and ordering paths

UI Design System: 40+ reusable components in Figma with mobile-first responsive specifications

Prototyping: Interactive demos with micro-interactions for stakeholder and investor presentations

Validation: Weekly usability testing (5-8 participants) and conversion flow optimisation

Discovery Phase (Week 1-2): User research, competitive analysis, and problem definition workshops with founding team

Ideation & Architecture (Week 3-4): Information architecture, user flows, and low-fidelity wireframing with rapid iteration cycles

Design System & Hi-Fi (Week 5-8): Component library creation, high-fidelity screens, and brand integration across all touchpoints

Prototyping & Testing (Week 9-10): Interactive prototype development, usability testing, and stakeholder feedback integration

Refinement & Handoff (Week 11-12): Final usability optimizations, developer handoff documentation, and investor demo preparation