About: Rapidly delivered a conversion-optimised landing page and comprehensive dashboard system to support beta launch and early customer acquisition for a fintech startup.
Role: Product Designer + Framer Developer | Timeline: 6 weeks (2025)
Link to waitlist page: https://pennidrop.com/
Waitlist Landing Page
Financial Report page
Scope & Responsibilities
Landing Page Development: Built a responsive waitlist page in Framer with form validation and analytics integration
Dashboard UX/UI: Designed web and mobile product dashboards in Figma, covering 8 core user workflows
Component System: Created a scalable design system with 25+ reusable dashboard components
Prototype Development: Interactive demos for user testing and stakeholder presentations
Dev Collaboration: Technical specifications and asset handoff for the development team
Process & Methodology
Strategy & Content (Week 1): Stakeholder alignment, content strategy, and conversion optimization research
Dashboard Design (Week 2-4): Information architecture, wireframes, and high-fidelity UI across web and mobile breakpoints
Landing Page Build (Week 5): Framer development with responsive design, animations, and lead capture optimization
Review & Handoff (Week 6): Stakeholder feedback integration, technical documentation, and development team coordination
0 likes · 7 views · Aug 1, 2025
Designed the full web + mobile product in Figma—user flows, wireframes, and final UI—then built a clickable prototype.
Timeline
Mar 7, 2025 - Apr 2, 2025
