Visual Identity for Room

The visual identity of Room is a testament to the firm's commitment to minimalist elegance and functional design. The logo, featuring the word "Room" enclosed in a circle within a rectangle, captures the essence of agility and freedom while maintaining a minimalist aesthetic. The movement of the logo within its rectangular frame symbolises the firm's dynamic approach to architecture, blending simplicity with adaptability. The chosen colour palette reflects natural and neutral tones that enhance the presentation of architectural projects. These colours create a subtle yet sophisticated backdrop, allowing the firm's work to take centre stage and showcasing the inherent beauty of their designs. The typographic choices, Clash Display Variable and Inter, complement the visual identity with their minimalist yet elegant characteristics. The combination of these fonts underscores Room's dedication to timeless design principles, providing a harmonious balance between modernity and classic elegance. Together, the visual elements of Room's identity create a cohesive representation of the firm's philosophy: embracing simplicity, clean lines, and timeless beauty in every space they craft.