Crafting the Vision for An Abby A Day The development of An Abby A Day began with a clear vision: to embody simplicity in eating and living without overcomplicating diet, exercise, or nutrition. Rooted in this ethos, the brand narrative celebrates the idea of finding joy in the everyday and embracing a balanced, sustainable lifestyle. Through early discovery sessions, we distilled this vision into actionable design principles, ensuring every element would reflect the core philosophy of effortless wellness and simplicity.

A Minimalist and Thoughtful Visual Identity The visual identity for An Abby A Day was intentionally crafted to mirror the brand’s message of straightforwardness and accessibility. We utilized a soft, subtle color palette to evoke calm and balance, creating a welcoming aesthetic. Simple geometric shapes became the foundation for building intricate yet approachable imagery, symbolising the beauty in combining small, intentional choices to create a greater whole. This cohesive design approach ensures the brand is both visually distinctive and aligned with its purpose.

Bringing the Brand to Life The final brand kit for An Abby A Day seamlessly ties together its core values and visual elements, offering a toolkit that resonates across all touchpoints. From its clean logo design to versatile templates for digital and print materials, every piece reinforces the idea of simplicity as a lifestyle. The brand narrative was woven throughout the guidelines, ensuring the story of straightforward, joyful living informs every interaction. The result is a brand that inspires trust, confidence, and a fresh perspective on wellness.