Momtaz: Transforming K-12 Tutoring with User-Centered Design

Momtaz is a K-12 tutoring platform designed to help parents easily find, book, and manage tutoring sessions for their children. The platform focuses on providing a seamless experience for both parents and tutors, ensuring convenience and efficiency in scheduling and communication.

Momtaz faced a critical challenge: creating a platform that empowers parents to easily find, schedule, and manage tutoring sessions for their children while ensuring safety and flexibility. Tutors needed a system that supports efficient scheduling, income tracking, and balancing of their professional and personal commitments.

We conducted a comprehensive research process to address these challenges, including competitive audits, surveys, interviews, and Jobs to Be Done (JTBD) analysis. These methods helped uncover that parents prioritized safety, flexible scheduling, and progress tracking, while tutors sought efficient scheduling and transparent income tracking. By defining detailed personas, we gained a deep understanding of our users, shaping the design strategy for Momtaz.

To better understand the landscape and ensure Momtaz would stand out, we conducted a thorough competitive audit of existing K-12 tutoring platforms. This audit revealed gaps in user experience, safety features, and scheduling flexibility, which helped shape our approach to designing Momtaz. The competitive audit table played a key role in visualizing these insights, allowing us to identify competitors' strengths and weaknesses and craft solutions that addressed unmet user needs, particularly for parents seeking secure, flexible, and user-friendly options. For more details, refer to my Medium article on conducting a comprehensive competitive audit.

Not all features could be included in the MVP for Momtaz, so we conducted a feature prioritization activity to identify the most valuable features to launch. Using criteria such as desirability, feasibility, and viability, we strategically selected the core functionalities that would deliver the most value to parents and tutors while aligning with the product’s long-term vision. You can refer to my Medium article on Feature Prioritization and the Kano Model.

To ensure we addressed real user needs, we conducted surveys and interviews with parents and tutors. These research activities provided valuable insights that directly influenced Momtaz's strategic direction. By engaging with our users, we refined the platform’s features and prioritized the most impactful solutions, ensuring the design aligned with the overall product vision and long-term goals.

The interview script facilitated meaningful discussions, gathering in-depth insights from participants. The research report—visualized through graphs—highlighted key trends and user preferences, shaping the platform's strategic priorities.

We focused on understanding the specific needs of both parents and tutors, using the Jobs to Be Done (JTBD) to guide our design decisions. By identifying core tasks and desired outcomes, we ensured that Momtaz would offer practical solutions that catered to real user needs.

As part of the Information Architecture for Momtaz, we developed site maps to outline the flow for two core user types: visitors (not registered) and logged-in users. These site maps were crucial in structuring clear, intuitive navigation pathways, ensuring parents and students can easily find the necessary information and manage their tutoring experience efficiently.

The journey with Momtaz has laid a solid foundation for a platform that caters to the needs of parents, students, and tutors alike. However, design is not a destination—it’s an ongoing, iterative process. As Momtaz continues to evolve, user feedback will be key to refining and expanding the platform’s features. The next steps will focus on enhancing the user experience through continuous improvement and innovation, ensuring Momtaz remains a leading solution for private tutoring.