In the second quarter of our partnership with Festive Brand, we continued to drive impactful digital advertising campaigns with a focus on optimizing results. Despite some fluctuations, our efforts produced noteworthy outcomes. Here's a comprehensive breakdown of the key metrics and achievements:
𝟏. 𝐀𝐝 𝐒𝐩𝐞𝐧𝐝:
An amount of Rs 5,448,147.95 was strategically allocated to our advertising campaigns, allowing us to maintain a competitive online presence.
𝟐. 𝐑𝐞𝐚𝐜𝐡 𝐚𝐧𝐝 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭:
We maintained a substantial reach of 6,608,966 users, ensuring consistent and widespread exposure to our message.
𝟑. 𝐂𝐥𝐢𝐜𝐤-𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐑𝐚𝐭𝐞 (𝐂𝐓𝐑):
Our Click-Through Rate (CTR) for the quarter stood at 2.12%, indicating continued effectiveness in engaging and encouraging user interaction.
𝟒. 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐕𝐚𝐥𝐮𝐞:
We achieved a Purchase Conversion Value of Rs 34,891,312.43, reflecting a substantial revenue generated through our online advertising efforts.
𝟓. 𝐏 𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐑𝐞𝐭𝐮𝐫𝐧 𝐨𝐧 𝐀𝐝 𝐒𝐩𝐞𝐧𝐝 (𝐑𝐎𝐀𝐒):
Our Return On Ad Spend (ROAS) for the quarter was 6.40. While this figure was slightly lower than the previous quarter, it still demonstrates a strong return on investment and underscores the overall efficiency of our campaigns.
𝟔. 𝐀𝐯𝐞𝐫𝐚𝐠𝐞 𝐎𝐫𝐝𝐞𝐫 𝐕𝐚𝐥𝐮𝐞 (𝐀𝐎𝐕):
The Average Order Value (AOV) was Rs 10,937.72, indicating that our campaigns continued to encourage customers to make purchases, albeit at a slightly lower value per transaction compared to the previous quarter.
While our 2nd quarter performance was commendable, we remain committed to delivering the best possible results for Festive Brand. As we move forward, we will fine-tune our strategies and adapt to changing market dynamics to ensure continued success.
Our dedication to data-driven decision-making and a results-oriented approach remains unwavering. We are excited to continue partnering with Festive Brand and are confident that our future endeavours will yield even more remarkable results.
