In the first quarter of our partnership with Festive Brand, we embarked on a digital advertising journey that yielded remarkable results. With an ad spend of Rs 4,378,938.04, our primary goal was to maximize the brand's online presence and drive meaningful conversions. Here's a breakdown of the key metrics and achievements:
𝟏. 𝐑𝐞𝐚𝐜𝐡 𝐚𝐧𝐝 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭:
We achieved an impressive reach of 7,193,662 users, ensuring our message reached a vast and
diverse audience.
𝟐. 𝐂𝐥𝐢𝐜𝐤-𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐑𝐚𝐭𝐞 (𝐂𝐓𝐑):
The Click-Through Rate (CTR) of 2.73% indicated that our ad content effectively captured the audience's attention and enticed them to take action.
𝟑. 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐕𝐚𝐥𝐮𝐞:
Perhaps the most significant accomplishment was the Purchase Conversion Value, which reached an impressive Rs 36,485,483.18. This metric reflects the actual revenue generated from our online advertising efforts.
𝟒. 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐑𝐞𝐭𝐮𝐫𝐧 𝐨𝐧 𝐀𝐝 𝐒𝐩𝐞𝐧𝐝 (𝐑𝐎𝐀𝐒):
Our Return On Ad Spend (ROAS) stood at an outstanding 8.33. This means that for every rupee invested in advertising, Festive Brand reaped a return of 8.33 rupees in revenue. This metric showcases the remarkable efficiency of our campaign.
𝟓. 𝐀𝐯𝐞𝐫𝐚𝐠𝐞 𝐎𝐫𝐝𝐞𝐫 𝐕𝐚𝐥𝐮𝐞 (𝐀𝐎𝐕):
The Average Order Value (AOV) was Rs 12,512.61, indicating that our campaign not only increased conversion rates but also encouraged customers to spend more per transaction.
Despite these impressive online results, it's essential to note that Festive Brand operates two offline outlets in the main city. Regrettably, we lack offline order data to provide a comprehensive evaluation of offline conversion value. With access to this data, our ROAS would likely demonstrate even more promising results.
This case study underscores our commitment to delivering exceptional results for our clients through data-driven digital advertising strategies. We are proud to have partnered with Festive Brand and look forward to continued success in future endeavours.
