$2M Revenue Generator | Fashion Industry Success Story

𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧:

I am a certified Meta advertiser with a proven track record of excellence in digital marketing. In the past year alone, I have generated over $2 million in customer revenue for my clients, demonstrating my ability to deliver tangible results.

Managing monthly budgets exceeding $20,000 for clients, I consistently achieve outstanding performance, boasting an impressive 8x average Return on Ad Spend (ROAS) for them.

𝐂𝐥𝐢𝐞𝐧𝐭 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐲 - 𝐄𝐚𝐬𝐭𝐞𝐫𝐧 𝐅𝐞𝐬𝐭𝐢𝐯𝐞 𝐁𝐫𝐚𝐧𝐝 (𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲):

My client, an Eastern Festive Brand in the fashion industry, had the ambitious goal of achieving 10 million PKR in monthly sales. When we began, they were consistently reaching only 2 to 3 million in sales.

In just four months, we achieved the target through strategic measures:

Site Migration: We migrated the site from WooCommerce to Shopify to enhance the conversion rate and customer experience.

Operational Improvements: We implemented ERP and Warehouse/Order management systems to streamline operations.

Supply Chain Optimization: We optimized the supply chain by identifying best-selling SKUs and ensuring consistent stock availability.

Enhanced Customer Support: We centralized the customer support system by signing up for the WhatsApp API.

These are some of the key highlights that contributed significantly to our success, along with factors like celebrity endorsements and adapting to challenges like the COVID-19 pandemic.

𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:

Before launching the new collection, we initiated awareness campaigns on Meta and YouTube. During our peak season, we featured celebrities to maximize market awareness. Upon launch, we offered customers 10% to 15% discount coupons and launched sales/conversion campaigns on Meta, TikTok, and Google.

I have created additional portfolios demonstrating key metrics we achieved, budget management, ad creatives, and more.

𝐀𝐰𝐚𝐫𝐝𝐬 𝐚𝐧𝐝 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬:

I hold two certifications: Meta Certified Media Planning Professional and Certified Social Media Marketing Specialist from DigitalMarter.

𝑷.𝑺. 𝑨𝒄𝒉𝒊𝒆𝒗𝒊𝒏𝒈 𝒐𝒖𝒓 𝒃𝒓𝒂𝒏𝒅'𝒔 𝒈𝒐𝒂𝒍𝒔 𝒘𝒂𝒔 𝒂𝒍𝒍 𝒂𝒃𝒐𝒖𝒕 𝒆𝒍𝒊𝒎𝒊𝒏𝒂𝒕𝒊𝒏𝒈 𝒇𝒓𝒊𝒄𝒕𝒊𝒐𝒏 𝒂𝒕 𝒆𝒗𝒆𝒓𝒚 𝒔𝒕𝒂𝒈𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒋𝒐𝒖𝒓𝒏𝒆𝒚, 𝒊𝒏𝒄𝒍𝒖𝒅𝒊𝒏𝒈 𝒕𝒉𝒆 𝒅𝒊𝒔𝒄𝒐𝒗𝒆𝒓𝒚, 𝒑𝒖𝒓𝒄𝒉𝒂𝒔𝒆, 𝒂𝒏𝒅 𝒑𝒐𝒔𝒕-𝒑𝒖𝒓𝒄𝒉𝒂𝒔𝒆 𝒑𝒉𝒂𝒔𝒆𝒔.

Remember, one size does not fit all! The key to success is identifying and addressing frictions systematically.