SuperChillPaws // Visual Identity

This client requested that their brand projects a modern appearance while still transmitting sense of trust.

A major point from the client was that they wanted a standalone logo with no text, and this left me with the great responsibility of creating a logo that must hold itself up with no words. Just visuals.

I took an image of paw prints and added 3D effects with a holographic treatment. The particular colors used are neither harsh nor dull but still ensure a sense of youthful professionalism. The final logo was uploaded as gif on the Giphy platform and currently has over 33 million views.

The complete brand manual delivered to the client included brand guidelines, typographic choices, colors, and real world application.