lululemon - lululemon Studio (MIRROR) - Content Development
Alex Campo
At lululemon Studio (MIRROR), I was the Senior Manager of Content and Post-Production. I worked with 70 celebrity trainers, who are either lululemon ambassadors or partners with one of 9 boutique fitness studios, to develop and execute fitness content that is high quality and representative of all brands involved. With content that works both on mobile devices and MIRROR hardware, my team and I were able to produce some of the most unique material in the fitness industry. My role involved creating a consistent workflow that highlighted the best of all of our trainers and brand partnerships while assisting the users toward their goals. Over my 6 years with the company, my work made it into over 18,000 on-demand classes and over 10,000 images.
I like to say my job is to make everything look good.
Take a look at the Instagram page, where many of the photos and videos I edited were posted. https://www.instagram.com/lululemonstudio/?hl=en
Hereare some ads where I worked on the post-production team.
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Posted Apr 22, 2024
I was directly responsible for all content output at lululemon Studio - over 18,000 workout videos doubling lululemon product sales among members.
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