MOK Fishing Co. needed a reliable sales destination while keeping its main website focused on the brand, story, field photography, and dealer relationships.

The need

The brand site introduced the product and built credibility, but customers also needed a clear purchasing path with product options, pricing, quantity selection, cart, and checkout.

My approach

I set up and configured Shopify, organized the product presentation, and connected the store to the main MOK website. Store-domain consultation established how both destinations should sit under the MOK name without confusing the customer journey.

Responsive commerce

Desktop and mobile storefronts carry the same restrained black, white, and acid-green design language. Product pages make bait imagery, color options, price, quantity, and Add to Cart easy to find on every screen size.

Delivered

Shopify setup and configuration, product presentation, responsive storefront work, website/store integration, launch assistance, domain consultation, and DNS support.

The result

A dedicated purchasing destination connected to the brand site, with product options and a clear route from product discovery to cart.