Created a comprehensive social media strategy for @helleninspira focused on book launch promotion, developing Canva templates for carousels and stories that established a consistent brand identity while organizing content for maximum impact

Needed to create anticipation for the book launch in a crowded literary space while maintaining an organized feed aesthetic, balancing promotional content with valuable insights that would engage potential readers

Aligned Strategy. Developed a cohesive content strategy centered on the book launch timeline with content pillars supporting author authority and book themes

Content Templates. Created customized Canva templates for Instagram carousels and stories that maintained visual consistency while highlighting key book messages

Content Calendar. Implemented a strategic posting schedule balancing promotional content, behind-the-scenes glimpses, and value-driven insights from the book

Feed Organization. Established a distinctive grid pattern and color scheme that creates visual harmony while drawing attention to launch milestones

Developed 6 branded templates for educational content and strategic book promotion

Created 12 cohesive posts establishing a professional author presence and brand identity

Enhanced bio, profile picture, and highlights to maximize discoverability and first impressions

Delivered a 43-page strategy presentation with all assets, templates, and implementation guidelines