Social Media Strategy + Templates for Book Launch
Lotus Marie
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Posted Oct 4, 2025
Created a social media strategy and templates for a book launch using Canva and Sheets
@helleninspira — Author & Book Launch Content
Overview
Created a comprehensive social media strategy for @helleninspira focused on book launch promotion, developing Canva templates for carousels and stories that established a consistent brand identity while organizing content for maximum impact
Challenge
Needed to create anticipation for the book launch in a crowded literary space while maintaining an organized feed aesthetic, balancing promotional content with valuable insights that would engage potential readers
Deliverables
Aligned Strategy. Developed a cohesive content strategy centered on the book launch timeline with content pillars supporting author authority and book themes
43-Page Strategy Presentation
Content Templates. Created customized Canva templates for Instagram carousels and stories that maintained visual consistency while highlighting key book messages
Content Calendar. Implemented a strategic posting schedule balancing promotional content, behind-the-scenes glimpses, and value-driven insights from the book
Content Calendar in Sheets
Feed Organization. Established a distinctive grid pattern and color scheme that creates visual harmony while drawing attention to launch milestones
Highlights
Developed 6 branded templates for educational content and strategic book promotion
Created 12 cohesive posts establishing a professional author presence and brand identity
Enhanced bio, profile picture, and highlights to maximize discoverability and first impressions
Delivered a 43-page strategy presentation with all assets, templates, and implementation guidelines
This is a mockup feed - not real results.