Developed and implemented a strategic content approach for personal TikTok brand focusing on curly hair tutorials and lifestyle content.

Needed to stand out in the saturated beauty content space while building an authentic personal brand around curly hair inspiration.

Aligned Strategy. Created a cohesive content strategy focused on curly hair tutorials and lifestyle content that showcases personal expertise while meeting audience needs

Content Series. Developed an ongoing "Easy Curly Hairstyles" series showcasing versatile styling options

Content Calendar. Implemented a consistent posting schedule with balanced content pillars

Creative Direction. Established a distinctive visual style and filming approach that maintains brand consistency across all content

Performance Tracking. Analyzed video performance metrics to identify trends and optimize future content strategy

Generated videos reaching 25K, 19.5K, and 10K views

Accumulated 8K likes in just 2 months of consistent strategy implementation

Built an engaged community of curly hair enthusiasts seeking styling advice

Positioned personal brand as a trusted resource for curly hair inspiration

Created foundation for potential brand partnerships and sponsored content

Contact me and let's make your brand pop on IG & TT!