25K+ Views & 8k likes on TikTok Through Strategic Content
Lotus Marie
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Posted Oct 4, 2025
Developed a strategic content approach for a personal TikTok brand focusing on curly hair tutorials and lifestyle content.
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@lotusmarieg — Curly Hair & Lifestyle Content
Overview
Developed and implemented a strategic content approach for personal TikTok brand focusing on curly hair tutorials and lifestyle content.
Challenge
Needed to stand out in the saturated beauty content space while building an authentic personal brand around curly hair inspiration.
Deliverables
Aligned Strategy. Created a cohesive content strategy focused on curly hair tutorials and lifestyle content that showcases personal expertise while meeting audience needs
Content Series. Developed an ongoing "Easy Curly Hairstyles" series showcasing versatile styling options
Content Calendar. Implemented a consistent posting schedule with balanced content pillars
Creative Direction. Established a distinctive visual style and filming approach that maintains brand consistency across all content
Performance Tracking. Analyzed video performance metrics to identify trends and optimize future content strategy
Highlights
Content Performance
Generated videos reaching 25K, 19.5K, and 10K views
Accumulated 8K likes in just 2 months of consistent strategy implementation
Built an engaged community of curly hair enthusiasts seeking styling advice
Brand Impact
Positioned personal brand as a trusted resource for curly hair inspiration
Created foundation for potential brand partnerships and sponsored content
Ready to transform your social media from chaotic to strategic? ⚡️
Contact me and let's make your brand pop on IG & TT!