Amidst the challenges of Nigeria and the complexities of Ethiopia, MTN Group Limited embarked on a bold digital transformation. Onsite, we grappled with logistical nightmares and regulatory mazes, but our resolve never wavered.

Deploying Lightning components became our strategic weapon. Despite the hurdles, we fine-tuned triggers and validation rules, aiming for nothing short of excellence. As the dust settled, the results spoke volumes: a streamlined digital framework that transcended borders, driving unparalleled lead conversion and soaring profits. From Nigeria to Ethiopia, MTN's success echoed loud and clear, a testament to the power of digital innovation in transforming the bottom line.