Brand Identity and Website for Supermetal by Marcel KargulBrand Identity and Website for Supermetal by Marcel Kargul

Brand Identity and Website for Supermetal

Marcel Kargul

Marcel Kargul

Overview

Supermetal is a high performance data replication platform built in Rust, backed by Tola Capital, Composed VC, and Engineering Capital.
They had already raised $5.1M before coming to us.
They needed a brand and website that matched the ambition and credibility of a well funded infrastructure company.

Challenge

Data infrastructure products live or die by trust. Supermetal needed a visual identity and web presence that felt as fast, precise, and serious as the product itself.
Generic SaaS aesthetics wouldn't cut it for a team selling to engineers who can smell inauthenticity instantly.
The visuals also had to be stunning without compromising the site's performance.

Outcome

We delivered a complete brand identity from the ground up, logo, color system, typography, and visual language built for a technical audience.
The landing page was built in Next.js with custom Figma visuals and Rive animations that make the site stand out while keeping it super fast.
We also delivered a set of social media assets to support their launch.

Gallery

Tools used

Figma, Adobe Illustrator, Next.js, Rive
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Posted Oct 8, 2026

Created brand identity and website for data replication platform Supermetal.