As a freelance designer, I worked with the Principals at Take Force 7 to create their new company identity and website. The company needed a brand new web presence for their marketing efforts and customer support base, and was starting from scratch on these projects. Listening to their intentions and desired market impact, I developed their identity, considering color palette, personality and intended usage. Using a small amount of initial content, I helped construct a plan for their website structure and outline. Building on this process, I developed needed text and sourced images to complete their website using Squarespace architecture. The website and identity was enthusiastically accepted by the company and immediately implemented in their marketing tools.