Verdant Glow Skincare

Verdant Glow is a botanical skincare brand rooted in the harmony of nature and modern skin science. We believe that radiant, healthy skin starts with pure, plant-powered ingredients that nourish, restore, and protect. Our formulations are meticulously crafted to be clean, effective, and kind to both your skin and the planet. Every product is infused with nutrient-rich botanicals, moisture-boosting actives, and a commitment to sustainability, offering a daily ritual of self-care inspired by the lush vitality of the natural world. Verdant Glow is more than skincare, it's a lifestyle of conscious beauty and radiant wellness.

Demographic: Women and men, ages 25–40

Lifestyle: Health-conscious, eco-aware, urban or suburban dwellers with moderate to high disposable income

Skincare Behavior: Regular skincare routine, prefers clean or “green” beauty, sensitive or dry skin types

The goal for the logo design is to attain a minimal, but also natural look. The letter "V" of the logo aims to imitate leaves, and the "G" surrounds it to stabilize the logo.