Wild Tail Brewing CO.
Mary Cate Golden
Wild Tail Brewing Co. is a new craft brewery inspired by the untamed spirit of nature and the thrill of the wild. Rooted in adventure and exploration, Wild Tail aims to craft bold, flavorful beers that tell a story. The brewery seeks to attract both outdoor enthusiasts and craft beer lovers with a strong visual identity that captures its essence.
Demographic: 25–45 years old
Psychographic: Outdoor enthusiasts, adventure seekers, hikers, campers, and craft beer connoisseurs
Values: Authenticity, quality, independence, sustainability, and storytelling
Visual Style: Rustic, natural, bold, adventurous
Color Palette: Earth tones with vibrant accent colors that vary by beer style
Typography: Strong, hand-crafted or vintage-inspired typefaces
Imagery: Wildlife motifs, mountainous landscapes, hand-drawn illustrations, and organic textures
Tone of Voice: Confident, witty, and spirited
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Posted Jul 8, 2025
The designs imitated the adventurous and explorative spirit of the Wild Tail brand. The illustrative style really escalated this goal.
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Timeline
Jun 27, 2025 - Jul 6, 2025
