Wild Tail Brewing CO.

Wild Tail Brewing Co. is a new craft brewery inspired by the untamed spirit of nature and the thrill of the wild. Rooted in adventure and exploration, Wild Tail aims to craft bold, flavorful beers that tell a story. The brewery seeks to attract both outdoor enthusiasts and craft beer lovers with a strong visual identity that captures its essence.

Demographic: 25–45 years old

Psychographic: Outdoor enthusiasts, adventure seekers, hikers, campers, and craft beer connoisseurs

Values: Authenticity, quality, independence, sustainability, and storytelling

Visual Style: Rustic, natural, bold, adventurous

Color Palette: Earth tones with vibrant accent colors that vary by beer style

Typography: Strong, hand-crafted or vintage-inspired typefaces

Imagery: Wildlife motifs, mountainous landscapes, hand-drawn illustrations, and organic textures

Tone of Voice: Confident, witty, and spirited