Bardo! — Visual Identity
Bruno Fernandez
Bardo! — Visual Identity
Bardo! is an innovation experience created by Espacio Lodo. It brings agro-innovation to Sitevinitech, the most important wine trade fair in Latin America. The initiative focuses specifically on networking, workshops, and talks.
The challenge for 2026 was to create a system with a much stronger technological feel. Recent years have been defined by new immersive technologies, particularly Augmented Reality, which is widely used for training and operating agricultural machinery.
The solution was a visual system of organic shapes reminiscent of flowers and seeds, but with a distinct 3D feel. We achieved this by layering elements and using gradients to create a clear separation between the figure and the background.
The shapes have rounded ends, connecting directly to the logo’s morphology. We also used a dot pattern—almost like pixels—to further link the design to the idea of technology and innovation.
Every resource has been made entirely using the radial and linear repeat tool in Figma.
Thank you for your time!
Bruno.
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Posted Mar 26, 2026
Developed a tech-themed visual identity for Bardo! at a major wine trade fair.
