Maldito Perro — Visual Identity
Bruno Fernandez
Maldito Perro — Visual identity
Originally a rock-only spot, Maldito Perro has transformed into a multi-genre bar in Mendoza.This branding reflects that shift, aiming for a younger generation that’s open to any style of music. It’s basically a tribute to Argentine culture and the legends that define it.
How do you represent such a diverse mix of genres? I decided to satirize them all equally. By giving a humorous twist to iconic Argentine figures, we created collectible trading cards that come bundled with the venue's drinks.
Susana Gimenez (Actress, tv presentator and business woman), Jorge Porcel (Actor, comedian)
To keep pushing the concept of variety, our social media posts feature a wild mix of colors and fonts. I even threw in Impact—the legendary typeface behind early internet memes.
I also rolled out custom merch that visitors could claim using their trading cards. It was a fun way to incentivize collecting while ultimately driving more sales at the venue.
Thank you for your time!
Bruno.
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Posted Mar 25, 2026
Developed a visual identity for Maldito Perro to appeal to a younger, diverse audience.
