Marriott Vacations Touchscreen Map

The Challenge An enterprise client needed to transform fragmented geographic data into an actionable, high-impact asset to accelerate sales operations. The legacy system relied on disjointed datasets that failed to give stakeholders immediate visual clarity. The challenge was to design an interactive, highly scalable mapping platform that could effortlessly transition from a macro-level global overview down to hyper-local coordinates without causing cognitive overload.

The Strategy & UX Architecture I engineered a structured data taxonomy and geographic hierarchy. The visual strategy relied on a clean, modern interface utilizing custom color-coded iconography, cluster pins, and clear regional boundaries. This layout allowed users to fluidly drill down from an international perspective to regional breakdowns (such as the United States) and specific state corridors (like Florida) to access precise site metadata instantly.

The Impact By establishing a standardized UI toolkit. Complete with custom location markers, precise typographic hierarchies, and dedicated content blocks, I successfully bridged complex backend data with an elegant, user-centric web application. This strategic design system eliminated navigation friction, transformed static geographic data into a dynamic sales tool, and empowered executive stakeholders to make high-velocity, data-driven decisions.