Earth Roots Construction

Brand Identity for Earth Roots, a Saudi-based civil-construction company specialising in concrete foundation work.

Client opted for a 2 concept Comprehensive Plan. We were quick to narrow the options down to just two strong options, but after refining the design with an additional round or tow of revisions we hit the mark with the mark you see above.

Client was in love with the bold black and gold color scheme as well as the powerful and truly appropriate icon and typography. The goal of crafting a premium, bold and modern identity was achieved.

After the final identity was approved I then went on to design business cards, letterheads, custom envelopes and presentation folders, resulting in a truly all encompassing project, and one that I am very proud of.