Playcharm

Brand Identity for Playcharm, a mobile gaming development studio in the US. They specialise in simplistic games (hyper casual) that provide a calming experience fora more mature audience.

Client opted for a 2 concept Comprehensive Plan, and we hit gold on the first attempt. The finalized brand identity you see here was as was proposed to client. Always a great moment when you just get everything right.

The palette, icon and fonts all work wonderfully together providing an engaging and modern brand for the older audience that they target. I look forward to seeing this brand grow and hope to be a part of it.