Brand Identity and User interface design for Moca

Moca is a sustainable decentralized exchange built for simplicity, speed, and accessibility. Our challenge was to craft a brand identity that communicates trust, innovation, and responsibility—while staying lightweight and approachable.

Moca’s identity is built around clarity, sustainability, and trust. The logo features a simple starburst symbol paired with a clean sans-serif wordmark, representing energy, flow, and connection in decentralized finance.

The brand’s color palette balances fresh green tones with neutral black and white. The green conveys growth, sustainability, and innovation, while the monochrome versions ensure versatility and legibility across all use cases—from digital dashboards to physical assets.

The use of lush, rolling landscapes ties the brand visually to nature, reinforcing Moca’s commitment to sustainability. The imagery communicates freshness, renewal, and a lighter ecological footprint, positioning Moca as the eco-conscious choice in decentralized trading.

Moca’s design language is minimal, modern, and approachable. The visual system avoids clutter, embraces whitespace, and leans into nature-inspired hues—allowing the product experience to feel as effortless and sustainable as its mission.