I designed and built it as a working site, not a static mockup. Press "Send 5 visitors" and the dashboard opens the page, maps every button and price, and sends Rosa, Kenji, Lena, Daniel and Tom through it live. You can pick and tune each visitor, replay the exact moment someone got lost, read a report that ranks fixes by how many people they stopped, and send those fixes straight to Linear, Figma or Slack.