Being Phenomenal is a brand focused on empowering young Christian women in pursuing their purpose whilst being conscious of who they are. It also provides a community of vibrant women of faith who connect, build, inspire, encourage and support one another.

The brand reached after 3 years need a rebrand to enhance its visual appearance making it more modern and appealing to a younger audience. The brand was looking to communicate a more luxurious and bolder look to communicate the vision and values of the brand.

I took a minimalist approach to the interface design of the website whereby users would be able to focus on a piece of information or content at the time or per scroll.

I maximised the use of the brand colours of black and gold in creating visual hierarchy, consistency and unity between the sections, text, and buttons on the website. The images used on the website also communicate a sense of feminity, purity and confidence in their audience.

Nelia Opoku Gyemfi,Being Phenomenal