This project started as a

This project started as a series of modern illustrated posters, but I approached it with a social media mindset building a strong, repeatable visual style that could work across multiple formats.

I explored bold, minimal portraits combined with leopard patterns to create eye-catching visuals that feel consistent but not repetitive. Each piece was designed to stand alone while still fitting into a cohesive system, similar to how a brand feed or campaign would work.

The clean shapes, limited color palette, and strong compositions make the designs easy to adapt into social content like Instagram posts, carousels, or ads. I also focused on keeping the visuals scroll-friendly and impactful at a glance.

This project shows my ability to create a unified visual identity and translate it into content that works beyond print, especially for social media and digital branding.