East Village Coffee Rebranding

East Village Coffee is a small, cozy coffee shop located in Dublin, Ireland. Inspired by the creative and lively spirit of East Village neighborhoods. It’s the kind of place where you can grab a great cup of coffee, take a moment to relax, and feel at home. With a mix of modern design and a welcoming vibe, it’s all about creating a space where people can connect and enjoy the little things.

From it’s beginning, East Village Coffee has had sense of community at the centre of their values and as their business was growing, the need for rebranding took place. 

EVC’s old branding kept things running for a while, however it didn’t speak the brand values which were needed to be conveyed. The brand seemed to be little distant with it’s old identity and was not able to stay cohesive across the touch points.

Note: The ® symbol used in the visuals is for presentation purposes only and does not indicate a registered trademark.

The solution came with brand strategy as we discovered the core value of EVC. The visuals represent the fun nature of the brand. The logo is playful, sophisticated as well as organised. 

The logo is accompanied by hand drawn illustration which lean into the aspect of authenticity which brand has kept within itself from the initial days. The art style takes inspiration from the art style mastered by the artists such as Sofiia Oswald (IG @sofiiaoswld).

The Wordmark became perfect for the brand because one, it aligned perfectly with the feeling EVC wanted to convey and other, the logo variations became possible, which would help to cover more touch points and increase legibility from different distances.  

Client

East Village Coffee

Location

Dublin, Ireland

Industry

Cafe Brand

Service

Rebranding/ Visual Identity

(2024)