Coco Lab - Shopify Ecommerce

Coco Lab - Shopify Ecommerce Growth & Facebook Ads Strategy

Coco Lab is a health-focused ecommerce brand that needed a more structured approach to reaching potential customers and improving their digital marketing performance.

I helped develop a Facebook advertising strategy focused on audience targeting, campaign organization, and customer acquisition.

What I worked on: • Facebook Ads campaign structure • Audience research and targeting strategy • Customer acquisition funnel planning • Ad optimization recommendations • Performance tracking and growth insights

Growth Focus: The strategy was built around reaching health-conscious customers, improving campaign organization, and creating a clearer path from ad discovery to product purchase.

Performance Tracking: Used Shopify analytics and sales data to monitor ecommerce performance, identify growth opportunities, and make informed marketing decisions.