Reformame is a home renovation brand launched in Spain, targeting high-end property owners in Madrid, Barcelona, and Málaga. We developed the full marketing strategy, including brand positioning, creative campaigns, and paid media execution, to generate qualified leads and establish the company as a trusted partner in home remodeling.

We chose a clean and elegant color palette to reflect trust, sophistication, and modernity—values that align with a premium renovation brand. The typography, Montserrat, was selected for its contemporary and versatile style, which combines professionalism with approachability, ensuring clear communication across both digital and print formats.

The typography, Montserrat, was selected for its contemporary and versatile style, which combines professionalism with approachability, ensuring clear communication across both digital and print formats.

For Reformame’s website (reformame.es), we designed a clean and intuitive interface that highlights the brand’s premium positioning. The color palette conveys trust and exclusivity, while the use of Montserrat ensures readability and a modern, approachable feel. The result is a digital presence that reflects quality, sophistication, and attention to detail.

We developed a social media strategy for Reformame focused on brand awareness, inspiration, and lead generation. The content mix included educational tips, visual inspiration, and client testimonials, strategically distributed across Instagram and TikTok to connect with high-end property owners and position Reformame as a trusted luxury renovation partner.

We carried out on-site brand activations in key locations, such as a major renovation project on Calle Mayor in Madrid. These high-visibility interventions turned construction sites into communication platforms, reinforcing brand awareness among locals and tourists while positioning Reformame as a premium and innovative player in the renovation market.

Reformame’s launch combined strategic branding, a strong digital presence, and impactful on-site activations to position the company as a premium renovation brand in Spain. The integrated approach—from identity design to performance marketing—delivered measurable results in just the first three months, laying the foundation for long-term growth and brand recognition.