Magna & York by Lorenzo Rocco

Magna & York

Lorenzo Rocco

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

They own and lease multi-family buildings in Manhattan and they also own land and develop it as multifamily buildings in Manhattan.

Magna & York - They own and lease multi-family buildings in Manhattan and they also own land and develop it as multifamily buildings in Manhattan.

Magna & York runs their business with the highest degree of honesty, integrity and efficiency. They like to compare their business to a "Patek Philippe" watch. It is seamless, elegant and will stand the test of time.

Request - The logo needs to be clean and elegant. No bells and whistles, nothing cheesy and tacky. Please also no buildings in the logo since that is what everyone does in real estate in New York. Solution - In this historical moment in which the graphic trend is the use of sans serif fonts, I decided to use a serif font to build a logo that went against the schemes dictated by fashion. It is with this objective that the current logo for Magna & York was born.