A coffee brand should feel
Beby Triee
A coffee brand should feel as good as the first sip. ☕
For JAIO Coffee Lab, I developed a visual direction built around simplicity, contrast, and consistency.
Deep navy. Bold typography. Minimal layouts.
Then brought the system to life across cups, menus, signage, uniforms, and other brand touchpoints.
The idea was to create something that feels clean enough to be memorable, but flexible enough to work in the real world.
A small identity system, built to make a big impression.
#BrandDesign #BrandIdentity #CoffeeBranding #VisualIdentity #GraphicDesign #Branding #CreativeDirection
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Posted Sep 11, 2026
A coffee brand should feel as good as the first sip. ☕ For JAIO Coffee Lab, I developed a visual direction built around simplicity, contrast, and consistency...
