Visual Brand Identity for Cheeks Restaurant

I had the pleasure of developing a visual brand identity for "Cheeks" a newly established fast-casual restaurant in the Philadelphia Metro Area. The client asked me to create a fun, vibrant and nostalgic experience for the diner that felt playful and almost childish. The client specifically asked for the logo imagery to capture a young boy with facial tattoos, with stuffed rosy cheeks.

In an effort to capture the feeling of nostalgia, I leaned into bright colors, warm imagery, and playful font type. This created a feeling of a brand ready to become a legacy in the area, inviting all kinds of people to dine in, or take out.

PROJECT ROLES

Graphic Designer - Creative Director

SKILLS

Lo Design - Illustration - Typography - Visual Identity

DELIVERABLES

Main Logo - Logo Variants - Illustration - Branding Presentation - Logo Usage Guide