Sindi Referrals is a healthcare SaaS that helps clinics manage and track patient referrals in one place

Reduced onboarding friction by 90% and increased onboarding completion by 45% by compressing a long, fragmented setup into a fast “SSO → 1 setup screen → dashboard” flow

The marketing promise felt “fast + free,” but the actual flow was long : signup → verify email → login again → org → location → user → plan → dashboard. This caused drop-offs, especially for busy clinic staff

Before: long wizard + verification + extra steps

After: Get started → Setup your practice → (optional invite) → Dashboard

Made SSO the primary path (“Continue with Google”) and removed the extra verification loop for SSO

Compressed setup into one meaningful screen: practice name + specialty + address (search/autofill) + admin/provider context

Removed early plan selection (no paywall before value)

Let teams invite providers later (don’t block first session)

Speed builds trust

SSO must be instant

Ask only essentials first

Autofill reduces drop-offs