Content Marketing for Sprig

Sprig helps top tech companies capture rich and rapid insights to make the world’s best products even better.

Major win I helped Sprig with: 25% month-on-month increase in search traffic (~52,000 visitors to ~ 84,000 in 6 months)

The User Insights field is packed with big players who have deep pockets and big teams. To help my client stand out, I delved into how sales executives and entrepreneurs who want insights and data search for solutions. I also checked their website content to see what we could improve for better linking.

I soon realized that the content we were creating could do more than just attract search traffic. So, I changed our strategy and started making content that gets shared on social media and helps our sales team connect with leads. We worked closely together to create everything from blog posts that bring in thousands of leads to guest posts on major industry websites.

Check out more here: https://iamnelson.webflow.io/projects/sprig