Content Marketing for SpotDraft

SpotDraft is a pioneering LegalTech company dedicated to automating and simplifying various aspects of legal document management and contract lifecycle management (CLM). Their mission is to enhance the efficiency, accessibility, and cost-effectiveness of legal processes for businesses.

SpotDraft wanted to rapidly scale its organic growth following a successful Series A funding round, which raised $26 million in 2023. To do this, they enlisted my expertise to develop a comprehensive inbound marketing strategy that included premium content creation, SEO optimization, and persona-driven content.

How I Helped:

Organic traffic increased by 36%.

Organic search traffic rose from 33% to 59%.

Monthly blog views surged from 720 to over 2,600.

Approximately 40% of customers were acquired via organic search.