How I helped Synthesia increase organic traffic by 29%

I look at each blog post through a discerning lens. I check my analytics data to see how it’s performing across the entire funnel. I check in with other teams to uncover the content that makes up their own toolkit.

The second optimization lane involves taking a conversion rate optimization (CRO) approach. These are identified by identifying content assets that are generating a high amount of traffic but can be improved for conversions.

I find the perfect balance between my offer, CTA, and the placement. I take my audience into account and consider crafting tailored offers or lead magnets for individual articles.

With my content polished up and updated, it’s time to promote. Content distribution is key, but there’s no point in wasting time on ineffective channels just because they exist.

I start with people who shared and engaged with the original piece of content. BuzzSumo is useful for uncovering these individuals.

The result?

29% increase in overall traffic

47% increase in organic traffic

18% increase in user-sign ups