VBrand Visuals studio Brand book

Antonia Papazcheva

Brand Designer
Graphic Designer
Product Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
A brand is not a name, a logo, a product or a service. It is all of those things, viewed through the eyes of customers. A brand requires consistency and cohesiveness in all mediums. All of the needed information can be found in the Brand book, “The Bible” of the company.

Process

Research and gather in one place Brand's mission, vision and goals.
Visual Research
Logo - Do's and Don'ts
Choosing Color palettes – Main and secondary colors
Creating Typography Guides – fonts for headings and texts
Defining the target, the voice and the behavior of the brand
Creating conceptions for online and offline visual presence

2021

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