One of the strategies that I believe and use the most to facilitate the process of content creation for my clients is the Content Pyramid, which basically consists in developing a strong long-form content and use it to create and distribute multiple pieces of micro-content.
This is a strategy that reduces the amount of work that you, as the business owner, have to do, and allows you to focus on the job that really matters: Taking care of your business.
I'll take care of your content, you'll take care of your business.