A website redesign of a proprietary trading platform — focused on clarity, trust, and conversion for crypto traders.
Syntra Fund is a proprietary trading firm offering funded accounts to skilled cryptocurrency traders.
This project involved a complete redesign of their website — transforming it into a high-performance experience that communicates transparency, authority, and opportunity.
The Challenge
How might we design a crypto prop trading platform that feels trustworthy, transparent, and empowering — in an industry often seen as risky and opaque?
Existing crypto websites overwhelm users with complex rules, hidden fees, and cluttered information. My goal was to simplify the journey from visitor to funded trader, building confidence at every step.
Complete website redesign for a crypto prop trading firm. Built trust through clear and premium UI. 2-week sprint from research to high-fidelity mockups.