Annti's Studio | Visual Identity, Brand Suite, Mockup Design

Client: Annti’s Studio is a Canadian slow fashion brand focused on handcrafted accessories that blend quality, intention, and ethical production. The founder, Antoinette, reached out to elevate her visual identity and branding to reflect her values more clearly and resonate with her growing audience of conscious consumers.

Here is her website when she reached out to me:

Objective: The original website had heartfelt intent but lacked cohesive branding, professional design elements, and a strong identity system. The client wanted branding that felt clean, personable, and elevated—while maintaining a warm, story-driven feel.

My Role: I reimagined Annti’s Studio’s branding by developing a full logo suite, brand strategy, visual guidelines, and custom illustration—tying the founder’s personal story into the design. The goal was to create a modern, minimalist aesthetic that felt handcrafted and ethical, with playful yet thoughtful touches (like the founder’s dog, Bones, as a brand mascot).

Introducing the main logo with breakdowns of meaning—highlighting the diverging "A" curve (symbolizing uniqueness in slow fashion) and the illustrated dog mascot, “Bones,” to add warmth and identity.

A behind-the-scenes look at the design process for the Bones illustration—from sketch to vector. This slide adds emotional value and shows how the brand story was literally drawn from real life.

This full asset suite shows the different logo styles (primary, secondary, submark, monogram) that give the brand visual richness while preserving consistency across platforms.

Created three circular brand submarks in seasonal tones (blush, sage, peach) that emphasize the brand’s soft, feminine energy and can be used as stamps, stickers, or social media icons.

To support brand consistency and ease of application across platforms, I created a one-page branding cheat sheet for Annti’s Studio. This quick-reference guide includes the brand's primary logo, submarks, colour palette, and typography hierarchy—all laid out in a clean, accessible format. It serves as a practical tool for the client to maintain visual coherence when designing social media posts, packaging, or web assets, even without a design background.

Applied the branding to real-world formats—a tote bag and a magazine layout—to demonstrate versatility, scalability, and real-life application of the identity.