Instagram Carousel for Fresh in Your Fridge

Client: Fresh in Your Fridge is a Vancouver-based meal delivery service that prioritizes organic, chef-prepared, zero-waste meals tailored to individual nutritional needs. Their visual identity centers around earthy tones, sustainable practices, and a clean, modern aesthetic.

https://www.instagram.com/freshinyourfridge/

Objective: The client wanted a scroll-stopping Instagram carousel that would increase engagement, reflect their core brand values, and clearly communicate their key service benefits—especially the convenience, personalization, and eco-conscious focus.

My Role: I developed a strategic carousel post that mirrors FIYF’s existing brand identity while elevating their content through clear storytelling, intentional colour selection, and a modern content structure designed to drive swipes, shares, and discovery calls. I incorporated messaging that resonates with busy, health-conscious users and integrated their reusable container visuals to emphasize sustainability. (this project was a part of my interview process for a marketing company)

Designed to grab attention instantly, this bold opening slide uses familiar typography and imagery that feels native to FIYF’s feed. The strong visual hook invites viewers to engage.

I also explain the strategy behind the post: the carousel format, the choice of colors and fonts, and how each element ties back to the brand’s identity and visual consistency.

I Demonstrate how I drew from FIYF’s past social posts to create a seamless brand match, including typography mimicry, grid cohesion, and logo integration.

Here I showcase each carousel panel and explain how they target customer pain points (time, stress, food quality) using approachable, value-driven language.

Here I reinforce how aligning with FIYF’s existing visual cues builds trust and increases engagement through recognizability, leading to higher interaction and conversion potential.

Included a ready-to-post caption that maintains FIYF’s friendly and nourishing tone, complete with emoji use, CTA, and poll feature integration for higher engagement.