Automate AI-Generated Report for Niche Blog Owner to Sell

Our client owned a niche affiliate marketing site and was looking to provide more value to his site visitors by offering a premium, personalized report. We helped to automate the creation of this report by:

Scraping reviews for the products he is promoting

Analyzing the sentiment of hundreds of thousands of reviews

Summarizing the pros, cons & unique differentiating qualities of each product

Generating a summary of the findings for each recommended product and comparing their differences to help the buyer make an informed decision

All of this was done with AI through a series of calls to the OpenAI APIs, using a combination of GPT-4 and GPT-3.5.

In order to make this easy to manage and minimize the development cost, we built this directly in Airtable using the scripting extension to add custom code. Now, to generate a report the order just has to be in Airtable and the AI takes care of the rest.