Côte: Creative Direction & Visual Identity Design

Developed a logo and visual identity for Côte, a trendy coffee shop in Montreal. The design challenge was to create a brand that felt familiar yet unique, Instagram-worthy yet classy. The resulting identity successfully captured the essence of Côte as a versatile space – ideal for dates, study sessions, or quick coffee runs. The visual elements appealed to their target audience of students, young professionals, and coffee enthusiasts, effectively inviting them into the “Côte world.”